“Selling the Magic While Chasing It”
What happens when you stop selling the holiday magic long enough to actually feel it.
Brewed in the “Cloffice”: When Creativity and Community Converged
Brewed in the “Cloffice”: When Creativity and Community Converged
Five artists. One iconic brewer. A celebration of New York’s creativity, connection, and courage — brewed in collaboration, and steeped in heart.
“Gosh, I hope people like this” : Lessons from my first food launch for 16,000+ stores
“Gosh, I Hope People Like This”
What my first nationwide food launch taught me about collaboration, clarity, and courage.
What if this painting was a Necklace? Not the first time I got a side-eye look
What If This Painting Was a Necklace?
How curiosity, craftsmanship, and history came together to create a meaningful jewelry design for Eddie Bauer.
It started with a single question — “What if this original painting was a necklace?”
That “what if” led to the rediscovery of Christine “Stine” Bauer’s art, the birth of a new product, and a timeless reminder that inspiration often hides in the stories we’ve yet to tell.
The Siren in the City: How Art, Community, and Courage Came Together in NYC
What happens when you hand the Starbucks Siren to a New York artist and say: “Make her yours.”
The result?
Vibrant. Fearless. Unmistakably NYC.
One of my favorite projects — and a reminder that when art, brand, and community collide, magic happens. ✨
Brewing Local Pride: How Coffee Inspired One of My Favorite Brand Collections
What if coffee could capture the spirit of a city? ☕️✨
That question sparked one of my favorite projects at Starbucks — transforming city-inspired coffees into collectible merchandise collections that celebrated local culture and creativity.