I fell in love with visual merchandising the moment I watched a simple seasonal floorset change customer behavior and boost sales. It's where creativity meets strategy—using color, scale, texture, and thoughtful design to tell a story without saying a single word.

Sometimes the best way to grow is to become the new kid.

What happens when you stop selling the holiday magic long enough to actually feel it.

Brewed in the “Cloffice”: When Creativity and Community Converged

Five artists. One iconic brewer. A celebration of New York’s creativity, connection, and courage — brewed in collaboration, and steeped in heart.

“Gosh, I Hope People Like This”
What my first nationwide food launch taught me about collaboration, clarity, and courage.

What If This Painting Was a Necklace?
How curiosity, craftsmanship, and history came together to create a meaningful jewelry design for Eddie Bauer.

It started with a single question — “What if this original painting was a necklace?”

That “what if” led to the rediscovery of Christine “Stine” Bauer’s art, the birth of a new product, and a timeless reminder that inspiration often hides in the stories we’ve yet to tell.

What happens when you hand the Starbucks Siren to a New York artist and say: “Make her yours.”

The result?
Vibrant. Fearless. Unmistakably NYC.

One of my favorite projects — and a reminder that when art, brand, and community collide, magic happens. ✨

What if coffee could capture the spirit of a city? ☕️✨

That question sparked one of my favorite projects at Starbucks — transforming city-inspired coffees into collectible merchandise collections that celebrated local culture and creativity.